Spectacular flops: game-changing technologies that failed

"Many technologies begin life as someone's vision of an ambitious, perhaps audacious, technology that is expected to have a revolutionary impact on consumers--whether families, companies, or societies. However, if that highly touted technology fails "prematurely" at some point in its life history, it becomes a spectacular flop. Employing a behavioral perspective, this book presents a sample of twelve spectacular flops encompassing the past three centuries, ranging from the world's first automobi…