Card C00194

RBF DEFINITIONS
Advertising:
...
It is extravagant to employ the beginnings of a scientific
breakthrough, which may be of the first order, for the sake
of piqueing the skier's curiosity. It would be easier to
satisfy the skier's psychological aloofness to a basketball
by painting the boards alternately gold, red, and black--
suggesting it is a royal outpost of the Czar's winter palace.
"Advertising men are prone to shoot your atomic warheads at
mosquitoes so that when atomic warfare comes-- all you have
left is DDT."
Cite CULTIVATE THE POSITIVE, 9 May'57